Limelight Diamonds Strengthens its Presence in Rajkot with Second Store Opening

Limelight Diamonds, India’s largest lab grown diamond jewellery brand, has marked another major milestone with the opening of its second exclusive store in Rajkot on August 6, 2025. Located on the upscale Kalavad Road near Wockhardt Hospital, the store launch comes as part of the brand’s aggressive retail expansion strategy into Gujarat’s booming jewelry market.

🚀 Strategic Expansion in Gujarat

Gujarat is the epicenter of India’s diamond industry—housing over 450 organized jewelry manufacturers and contributing 72% of the world’s processed diamonds. With Surat, Ahmedabad, and Rajkot forming the backbone of India’s jewelry production, Limelight’s new outlet is a calculated move to penetrate deeper into a market that truly understands diamonds.

💡 About Limelight Diamonds

Founded in 2019 by Pooja Sheth Madhavan, an LSE and Harvard Business School alumna, Limelight Diamonds has grown from a single store to over 50 exclusive outlets and 40 shop-in-shops across 40+ Indian cities. The brand has carved out a niche as India’s first ESG+ certified lab grown CVD diamond jewellery label, backed by Bhathwari Group and Emerald Group, and has received accolades like the ET Business Icon Award and recognition from Minister Piyush Goyal.

💎 Industry Boom: Lab Grown Diamonds

India now produces 35% of the world’s lab-grown diamonds, and consumption is growing at 15–20% annually. With support from the Indian government, including ₹242.96 crore research grants to IIT-Madras and customs duty relief, lab grown diamonds are becoming increasingly mainstream. The Indian LGD jewellery market is projected to reach $1.2 billion by 2033.

🎯 Why Rajkot?

Rajkot’s market is a mix of traditional craftsmanship and fast-emerging luxury preferences. This makes it ideal for brands like Limelight that offer ethical, tech-forward, sustainable luxury. The new store’s minimalist interiors, holographic displays, and personalized services (like lifetime buybacks, EMI options, and customization) make it a future-ready retail experience.

🔮 What’s Next?

With plans to cross 100 stores by end of 2025, Limelight is focusing on Tier-2 cities like Rajkot while consolidating in metros. As traditional diamond factories shut down due to global recession and sanctions on Russian-origin diamonds, lab grown brands like Limelight are rising as the new leaders of the Indian diamond industry